seven P's

the seven P's of marketing mix are :

1. price
there are many ways to price a product, and the price can be different in order to appeal to different segments of the market.
2. place
this is also known as the channel, distribution channel or intermediary. it is a mechanism trough which goods and services are moved from the company to the consumer.
3. product
a product is not simply the tangible, physical entity that may be bought or sold it is also the ideas and emotions associated with the product.
4. promotion
this can be personal selling, direct mail, sponsorship and advertising
5. people
people are the most important element of any service or experience. staff training and customer service are the 'people' part of marketing mix.
6. process
the process is what the customer participates in at different points during their experience with a product or a service. for example, when you book a flight on the internet, first you visit the website. then, you information about the destination. then, you book a flight. lastly, at the airport you check in desk and get your flight. this is part of marketing.
7. physical evidence
physical evidence includes all the thing associated with the product or company, the packaging, internet sites, brochures, logos, building, business cards, etc.