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advertisement defition from kotler and keller (2006:526) say that advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

jefkins (1994:5) says that advertising is a persuasive marketing message to sell particular goods and services with competitive price for potential buyers.

the function of advertisements are :

1. informative advertising aims to create brand awareness and knowledge of new products or new features of existing products.
2. persuasive advertising aims to create liking, preference, conviction and purchase of a product or service
3. reminder advertising aims to stimulate repeat purchase of products and services.
4. reinforcement advertising aims to convince current purchasers that they made the right choice