seven P's

the seven P's of marketing mix are :

1. price
there are many ways to price a product, and the price can be different in order to appeal to different segments of the market.
2. place
this is also known as the channel, distribution channel or intermediary. it is a mechanism trough which goods and services are moved from the company to the consumer.
3. product
a product is not simply the tangible, physical entity that may be bought or sold it is also the ideas and emotions associated with the product.
4. promotion
this can be personal selling, direct mail, sponsorship and advertising
5. people
people are the most important element of any service or experience. staff training and customer service are the 'people' part of marketing mix.
6. process
the process is what the customer participates in at different points during their experience with a product or a service. for example, when you book a flight on the internet, first you visit the website. then, you information about the destination. then, you book a flight. lastly, at the airport you check in desk and get your flight. this is part of marketing.
7. physical evidence
physical evidence includes all the thing associated with the product or company, the packaging, internet sites, brochures, logos, building, business cards, etc.

advertisement

advertisement defition from kotler and keller (2006:526) say that advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

jefkins (1994:5) says that advertising is a persuasive marketing message to sell particular goods and services with competitive price for potential buyers.

the function of advertisements are :

1. informative advertising aims to create brand awareness and knowledge of new products or new features of existing products.
2. persuasive advertising aims to create liking, preference, conviction and purchase of a product or service
3. reminder advertising aims to stimulate repeat purchase of products and services.
4. reinforcement advertising aims to convince current purchasers that they made the right choice