visual aids and power point

visual aids are an important part of many presentations. the most commonly used media are the flipchart and computer based presentation programs. here are some suggestions for making the most your visual aids such as flipchart, computer based audio visual
keep your visual aids:

• visible
• simple
• colorful, but don't let them upstage you
• justified by the content not too many or too few slides

for effective powerpoint shows :

• don't read the slides to your audience!
• make your text large
• choose colors that make the text easier to read
• use bullet points instead of full sentences
• don't let the text or graphics fly around too much
• avoid charts and diagrams that are hard to see

most importantly : remember, you control the presentation, don't let it control you. powerpoint should be a "visual aid" not the entire show

body language on speech

here's how you can incorporate appropriate body language into your speeches :

• start with eye contact. being prepared, having control of your message is a prerequisite for being able to project and establish a bond with the audience. don't just pass your gaze throughout the room; try to focus on individual listeners and create a bond with them by looking them directly in the eyes for five to 10 second
• smile!
• express emotion with your facial muscles. for inspiration, take a look at the the human face, a bbc  documentary narrated by john cleese of monty phyton fame, now available on dvd
• avoid distracting mannerisms. have a friend watch as you practice and look for nervous expressions such as fidgeting, twitching, lip biting, key jigling, hands in pockets or behind the back
• telling a story? highlight the action verbs and look for ways to act out one or more parts. speaking about marathon running? run a few steps
• stay true to your personality. don't copy gestures from a book or other speaker, but respond naturally to what you feel and say
• make gestures convincing. every hand gesture should be total body movement that starts from the shoulder never from the elbow. half-hearted gestures look artificial
• vary your speaking position by moving from one spot on the stage to another. for example, walk o the other side of the stage as you move to a new topic or move toward the audience as you ask a question

conquer the fears of speaking

here are some suggestions for the speaker to conquer his or her fears of speaking.

1. be prepared. there is no substitute for preparation. practice your speech, revise, and then practice again
2. pick out friendly faces to speak to. these pleasant expressions will inspire you and help you relax
3. think positive things about your content. one of my favorite thoughts is, "this information will be helpful to this audience" repeat this statement to yourself several times before you speak
4. have a great opening line that you know will grab the attention of your audience.
5. pause before you begin to speak as you make eye contact with those friendly faces
6. include a personal experience early in you speech. you are most comfortable relating a story

public speaking

what is public speaking? it is the process of speaking to a group of people in a structured, deliberate manner, intended to inform, influence, or entertain the listeners.

public speaking is challenging for those of us who want to influence people

the objective of public speaking

1. informative : this is to provide listeners with new information
2. persuasive : this is to change, either in direction or strength, the attitudes or behaviors of our listeners
3. entertaining : this is to provide the listeners with momentary entertainment

seven P's

the seven P's of marketing mix are :

1. price
there are many ways to price a product, and the price can be different in order to appeal to different segments of the market.
2. place
this is also known as the channel, distribution channel or intermediary. it is a mechanism trough which goods and services are moved from the company to the consumer.
3. product
a product is not simply the tangible, physical entity that may be bought or sold it is also the ideas and emotions associated with the product.
4. promotion
this can be personal selling, direct mail, sponsorship and advertising
5. people
people are the most important element of any service or experience. staff training and customer service are the 'people' part of marketing mix.
6. process
the process is what the customer participates in at different points during their experience with a product or a service. for example, when you book a flight on the internet, first you visit the website. then, you information about the destination. then, you book a flight. lastly, at the airport you check in desk and get your flight. this is part of marketing.
7. physical evidence
physical evidence includes all the thing associated with the product or company, the packaging, internet sites, brochures, logos, building, business cards, etc.

marketing mix

what is marketing mix? the definition that many marketers learn as they start out in the industry is :

putting the right product in the right place, at the right price, at the right time.

the marketing mix is traditionally known as the four P's : price, place, product and promotion. but these days, many include three more elements (people, process and physical evidence) to make it the seven P's.

advertisement

advertisement defition from kotler and keller (2006:526) say that advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

jefkins (1994:5) says that advertising is a persuasive marketing message to sell particular goods and services with competitive price for potential buyers.

the function of advertisements are :

1. informative advertising aims to create brand awareness and knowledge of new products or new features of existing products.
2. persuasive advertising aims to create liking, preference, conviction and purchase of a product or service
3. reminder advertising aims to stimulate repeat purchase of products and services.
4. reinforcement advertising aims to convince current purchasers that they made the right choice

what does a business plan look like?

there is no standard format for a business plan, but there are many commen components of a business plan:

executive summary
table of contents

1. statement of purpose
2. company history
3. business description
4. products and services
5. market analysis
1. customers
2. competition
3. marketing strategy
6. management
7. operations
8. financial plan
9. appendices

many business plans will also include appendixes with additional information related to the business, its operations, its owners/managers, marketing/promotional plans, etc.

why develop a business plan?

in the book the enterpreneur's manual, Richard M.White, Jr. states that business plans are "road maps" for business creation: "you identify your origin, select a destination and plot the shortest distance between the two points"



true, a business plan is essentially a blueprint for a business. however, it alaso serves many other purposes:

• a business plan is detailed blueprint for the activities needed to establish a business (i.e. the details of a product or service, the market for that product or service and the management of the business providing that product or service).
• a business plan is also the 'yardstick' by which a business owner measures success in meeting stated goals and objectives.
• also, a business plan is a tool for obtaining a loan from a lending agency, or for attracting venture capital.

what is business?

hello guys, because i am an accounting student that learn everything about business and accounting. so that i wanna tell you about business that i get this lesson in english business subject.

there are many activities for people in the world today, some people like to be employer, and others do not. actually, all activities are businesses, but now if someone talks about business, it must be economic activities which have correlation with profit and less.

some people define business as an activity or venture to provide profit. profit is gained after people doing something in economic activities such as trading, producing, negotiating, exploring, etc.

when people doing a business, we can call him as businessman. there are many things that one to do to be a businessmen. before running a business, he has to prepare himself and the following questions may help him:
1. what is a good business for us?
2. how much money should be invested?
3.  where will the business be done?
4. what kinds of people do we need?